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Tuesday, January 8, 2013

FINANCIAL EXPRESS: Best cars awards: Warren Buffett's BerkshireInsurance.com in joint venture with CarDekho


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AGENCIES:  JAN 07 2013, 15:56 IST

Indian automotive website CarDekho announces the first edition of its awards. CarDekho Awards 2013 presented by investment guru Warren Buffett's Indian arm BerkshireInsurance.com.



Based on an online voting concept, readers and subscribers get to choose the winners and the awards are not based on sales numbers or anyone's views – they are positioned as the voice of the Indian consumers - a direct feedback from buyers to automakers.


Split into 10 parts, these categories are defined based on car segments - Hatchbacks, Sedans, SUVs, UVs and Luxury vehicles. Under each segment there are two kinds of awards - one for the most popular in the whole year and other is the Best of 2012.

In Best of 2012 the nominees are the cars that were launched or had a major facelift in 2012. Best of 2012 category is applicable only if there are 4 or more contenders. Most popular category has 8 nominees.

Given the number of cars in hatchback segment it has been spilt into two as Hatchbacks and Premium Hatchbacks. Premium Hatchbacks for the purpose of CarDekho Awards 2013 has been defined as all hatchbacks whose base variant costs above Rs. 4 lakhs (ex-showroom, New Delhi).

CarDekho People's Choice Awards, 2013 nominees under different categories are:
Most Popular Hatchback: Base model costs below Rs 4 lakh (ex-showroom, New Delhi).
The nominees are:

Maruti Suzuki Alto 800, Ford Figo, Hyundai EON, Chevrolet Beat, Hyundai i10, Maruti Suzuki Wagon R, Hyundai

Santro, Tata Indica eV2.
Most Popular Premium Hatchback: B ase model costs above Rs 4lakh (ex-showroom, New Delhi).
The nominees are:

Maruti Suzuki Swift, Hyundai i20, Volkswagen Polo, Toyota Etios Liva, Maruti Suzuki Ritz, Honda Brio, Nissan Micra, Tata Indica Vista.

Most Popular Sedan:

The nominees are:

Maruti Suzuki Swift Dzire, Hyundai Fluidic Verna, Nissan Sunny, Toyota Etios, Skoda Rapid, Honda City, Volkswagen Vento, Tata Manza Club Class.

Best Sedan 2012: The nominees are:

Maruti Suzuki Swift Dzire, Hyundai Elantra, Hyundai Sonata, Renault Scala and Toyota Camry.
Most Popular SUV:

The nominees are:
Renault Duster, Mahindra XUV500, Mahindra Bolero, Mahindra Scorpio, Toyota Fortuner, Tata Safari Storme, Tata Sumo Grande and Mahindra Ssangyong Rexton.

Best SUV 2012:

The nominees are:

Renault Duster, Tata Safari Storme, Mahindra Ssangyong Rexton and the Mitsubishi Pajero Sport.
Most Popular UV:

The nominations are:
Maruti Suzuki Ertiga, Toyota Innova, Mahindra Xylo, Mahindra Quanto, Nissan Evalia and Tata Aria.
Most Popular Luxury Car:

The nominees are: BMW X1, Audi Q3, BMW 3 Series, Audi A4, Mercedes-Benz C- lass, Land Rover Range Rover Evoque, Jaguar XF, BMW 5 Series.

Best Luxury Car 2012:
The nominees are:

BMW 3 Series, Audi Q3, Mercedes-Benz B-Class, Land Rover Range Rover, Audi S4, BMW 6 Series Coupe, Mercedes-Benz M-Class, Audi A4.

Manufacturer of the Year :

The nominees are:
Maruti Suzuki, Hyundai Motors, Mahindra & Mahindra, Tata Motors, Ford, Toyota Kirloskar, Chevrolet and Honda.

Amit Jain, CEO CarDekho explains: Categories were defined based on significant factors like viewership, segment and launches over the last year. Nominees for each category were chosen based on CarDekho's Analytics data. We have picked the most worthy candidates for participation in each of the award sections. Analytics data that we used represents over 50 million visitors and over 300 million page views in 2012 and with that much user data the nominees do represent the popular cars in each category.”


Arun Balakrishnan, CEO Berkshire Insurance India, said, "Cardekho.com is one of the premier car comparison websites in this country and it truly contributes towards enabling a good purchase decision for the customer. At BekshireInsurance.com we share a similar belief of providing good and reasonable priced car insurance products online. We believe that a customer who is looking to compare and shop for cars should also compare and shop for insurance rather than just relying on the product offered by the car dealer."

Votes can be cast till 7 th February 2013, whereas results are slated for declaration on 11 th February 2013. Prizes on offer include an Apple iPad Mini, Ten 2 Night 3 Day vacations, Five Apple iPod Shuffle and Fifty other car accessories.


Note: The content provided is by CarDekho and The Indian Express Group takes no responsibility for the same.







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