DQ® Introduces Oreo® Cookie Jar as September`s Blizzard of the Month Recommended Amazon Reading
MINNEAPOLIS--(Business Wire)--
Today, Dairy Queen® kicks off fall with the introduction of the enticing new
Oreo® Cookie Jar Blizzard® Flavor Treat and a special offer to customers who
join the Blizzard Fan Club (BlizzardFanClub.com). Anyone joining the Blizzard
Fan Club during September not only receives the club welcome "buy-one-get-one-free" offer, but also receives a $1 off coupon for the Oreo Cookie Jar Blizzard*. Current fan club members also will receive the $1 off coupon in their September Blizzard Fan Club email blast.
Made with creamy DQ®soft serve blended with Oreo cookie pieces, chocolate chip cookie dough and rich hot fudge, the Oreo Cookie Jar Blizzard is available at all participating Dairy Queen and DQ Grill & Chill® locations nationwide beginning September 1.
Not surprisingly, Oreo is the bestselling cookie and the most popular Blizzard flavor. "When you think about cookies, Oreo immediately comes to mind," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "We`ve given an intriguing new twist to our already incredibly popular Oreo Blizzard Treat by adding more in the `cookie jar.` With an added bonus for newly signed members of the Blizzard Fan Club, this flavor should be a sales leader."
The origin of the cookie jar dates back to 18th-century Britain, where glass
jars with metal lids were known as "biscuit jars." In fact, The Oreo cookie was
originally called the Oreo Biscuit and was first developed and produced by
Nabisco in February 1912 to target the British market, whose "biscuits" were
deemed too ordinary by Nabisco. The modern-day Oreo was created in 1952 and
today is not only available in many different varieties butstill reigns as the
most popular cookie in the world.
The average retail price of the Oreo Cookie Jar Blizzard is $3.09 for the 12
oz., $3.49 for the 16 oz. and $3.99 for the 21 oz. Many Blizzard flavors,
including Oreo Cookie Jar, can be made into delicious cakes, perfect for
celebrating special occasions such as Labor Day and birthdays. The average price
of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.
Dairy Queen began blending simple combinations of cookies, candies, fruits, nuts
and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since
then, one-of-a-kind flavors such as Strawberry CheeseQuake®, Midnight Truffle,
Turtle Oreo®, Banana Cream Pie and Tin Roof Brownie have delighted Dairy Queen
fans as featured Blizzards of the Month, a program that began in 2003.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the
Blizzard Fan Club in 2005, which has grown to 2.2 million members. Log on to the
newly designed Web site at BlizzardFanClub.com.
For more information about Dairy Queen, visit DairyQueen.com.
* Not redeemable with any other coupon offer.
About IDQ:
International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn.,
develops licenses and services a system of more than 5,600 Dairy Queen® stores
in the United States, Canada and other foreign countries. IDQ is part of the
Berkshire Hathaway family, a company run by Warren Buffett, the legendary
investor and CEO of Berkshire Hathaway Inc. For information, visit
DairyQueen.com.
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