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Thursday, July 23, 2009

BOSTON GLOBE: Chalk up a win for Jordan’s



Jordan’s Furniture refunded purchases when the Red Sox won the World Series in 2007.
Jordan’s Furniture refunded purchases when the Red Sox won the World Series in 2007. (Wendy Maeda/ Globe Staff/ File 2007)

By Jenn Abelson Globe Staff / July 23, 2009

Jordan’s Furniture has won its latest legal battle over the company’s 2007 Red Sox sales promotion that refunded purchase prices if the hometown team won the World Series (it did).

The Massachusetts Appeals Court this week upheld a previous decision by a lower court to dismiss the case. The lawsuit, which alleged Jordan’s promotion violated state gambling laws, was filed by Joseph Frate, who was convicted in the 1980s of running an illegal lottery game.

“We’re thrilled with the decision,’’ said Eliot Tatelman, chief executive of Jordan’s Furniture, a unit of Warren Buffett’s Berkshire Hathaway Inc. “This promotion was legal and a lot of people got a lot of money back when they won. And we’re hoping for the same thing this year.’’

For the past two summers, Jordan’s, the official furniture store of the Boston Red Sox, has held similar promotions for refunding purchase prices only if the Red Sox sweep the World Series.

Tatelman said he expects this week’s court decision to put to rest another lawsuit filed over the sweep promotion.

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