Alice Schroeder's The Snowball: Warren Buffett and the Business of Life is in the spotlight, with help from the headlines Buffett himself has been generating in recent days, including his $3 billion endorsement of General Electric [GE 22.24 -2.26 (-9.22%) ] today.
Schroeder has been doing interviews on the book, including three appearances on three of the networks of NBC in two days. (She also answers some of the questions emailed to us by Warren Buffett Watch readers in a web-only video clip that will be posted here in the next few days.)
Since it's unlikely any one person could catch all three of those conversations on CNBC, CNBC Europe and NBC, I have brought them together here.
First up, Schroeder joined the Power Lunch crew with three Buffett-style tips for dealing with Wall Street's ongoing turmoil.
1. "Cash combined with courage in a crisis is priceless"
2. "Dont invest in things you don't understand"3. "Don't try to catch a falling knife until you have a handle on the risk"
Schroeder's interview with CNBC Europe, in which she talks about how Buffett is a "collector of cash."
NBC's Today with Matt Laurer, including Schroeder's thoughts on how Buffett became one of the richest people in the world while keeping a modest lifestyle. She also discusses his complicated personal life.
Current Berkshire stock prices:
Class B: [US;BRK.B 4593.26 28.26 (+0.62%) ]
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The Snowball: Warren Buffett and the Business of Life by Alice Schroeder
Buy new: $19.75